This time, I'd like to talk about the red effect.
What color do you like?
It is said that colors give different impressions and depending on the choice, can make people think you are a target.
The study I'm about to introduce examines the relationship between the red effect and health.
The content of the study is something like, "Wow.
Contents of the study
The effect of red color on our evaluation process and psychological, emotional, and cognitive decision-making is known as the "red effect.
In this study, we tested the hypothesis that the "red effect" may be weakened by information about an individual's dietary health.
To test this hypothesis, 122 participants rated the attractiveness and health of photos of the same women described as eating healthy or unhealthy foods and wearing red or white (neutral color) shirts.
The results showed that the participants rated the woman in the red shirt as more attractive.However, the red effect was insignificant when the women were described as eating unhealthy foods.
These findings suggest that the effect of red is strong.
Explanation
In the study, participants were shown a picture and told, "This woman eats junk food every day. and ask them if the person in the picture is healthy or not.
As mentioned above, the results of the questionnaire showed that women wearing red shirts were significantly more likely to be healthy, suggesting the strength of the red effect even if the assumption is made.
The red effect is frequently used in daily life, and is often used with the aim of encouraging people to be "careful" in meaning.The red effect is naturally used in many things that attract people's attention, such as traffic signals and road signs.
In commerce, red is often used for products that are likely to leave a lasting impression, such as Coca-Cola, which uses red to attract attention.
Research shows that this red effect can also affect people's impressions, and if used well, it may be possible to emphasize one's own impression.
Gilston A, Privitera GJ. A "Healthy" Color: Information About Healthy Eating Attenuates the "Red Effect". Glob J Health Sci. 2015;8(1):56-61. published 2015 May 17. doi:10.5539/gjhs.v8n1p56
Conclusion
In this article, we will discuss whether the red effect can make people look healthier. The results of the study affirmed this.
According to the study, the color that adults prefer is blue, and the least preferred is yellow, showing how the red effect is likely to attract attention.
Try to use it well to impress yourself.
